Just because the snow is falling and the wind is howling doesn’t mean the buyers aren’t looking. Selling your home on the Winter market is a whole different ball game than selling in the more popular Spring and Summer months, so if you’re braving the storm, we’ve got 5 ways to sell your home quickly, no matter how frosty it is outside.
One of our top tips for selling your home at any time of the year focuses on depersonalizing and decluttering your home as much as possible. Not only will getting rid of those knick-knacks and family photos this show how much potential space your home has, it also lets the prospective buyer envision themselves, and their family, living there – and thus, makes them more likely to fall in love with your home and make an offer!
This trick can be pretty simple when it comes to the spring and summer seasons, but when the Holidays start rolling around in the Fall and Winter, you’re likely to find yourself wanting to bring a little festivity to your home, even if you are having an open house next week.
While we don’t recommend any “Christmas Vacation”-esque light displays, some thoughtful and minimal Christmas touches can create a warm and inviting environment that’s sure to win your potential buyers hearts. Hanging a few stockings by the fireplace or leaving out hot apple cider for guests is a great way to for buyers to see the potential of your home.
2. Seasonal Photos
No matter what season you’re selling your home in (and hopefully it only ends up being one of them!) we recommend having photos of your home’s exterior all year round.
Taking the time to have a professionally shot photo of the outside of your home in Winter, Spring, Fall and Summer will give potential buyers a deeper look into what they can expect from your home. This can be especially useful if your home has an amazing garden in the Spring but you are selling in the Winter, or if your home looks particularly spectacular with a fresh coating of snow but you’re selling in the July heat.
When it comes to getting buyers into your home, photos are going to do the trick, so doing something like this and going above and beyond what they traditionally see on a Real Estate website will capture their attention and draw them in to see more!
3. Make It Cozy
Most people want a cozy place to curl up in on a cold winter night and a breezy, light-filled space to spend their summer days. With this in mind, it’s a good idea to cater to the season you’re selling in and play up these features.
This all begins in the listing of your home, before anyone even steps foot in the door. Mentioning features like fireplaces, new HVAC systems, hot water tanks and maybe even some heated bathroom floors can go a long way in appealing to people purchasing in the dead of winter.
Once you get those buyers into your home, it’s nice to stage a couple of rooms with extra cozy blankets, thick rugs, a lit fireplace and some mugs of hot cocoa or cookies baking in the oven. They key is always making people feel like they are at home before they can even call it their own.
4. Appeal to Snow Seekers
If you live in a place that’s particularly snowy or has snow a good 6 months of the year, your best bet is to appeal to the outdoorsy type and focus on all the awesome winter activities there are just steps from your home.
If you’re lucky enough to live in a mountain town, you could let them know about the famous Ski Hill that’s just 10 miles away or the fact that you can snowshoe to the grocery store! Chances are, if they’re looking to buy a home in an area like this, they will appreciate all the amenities and activities it has to offer.
Mentioning the fact that you have a heated garage or storage shed never hurts either!
5. Set A Good Price
Since Real Estate trends change from season to season, you want to make sure you are pricing your house competitively for the wintertime.
In the Winter, there are generally fewer buyers than there are homes for sale. Taking a risk and pricing your home a little lower than you might in the summertime might be just the ticket to get people looking at, and bidding on, your home in the less busy seasons.
On the other hand, pricing your home for the Summer or Spring market may leave it sitting stagnant until the weather warms up. If you’re looking for a quick sale and don’t want to be left hanging until Spring, try starting out with a lower asking price to peak buyer interest.